Service is a value Jeff Laurence holds near and dear to his heart, which is why he created the nonprofit arm of his business called JL Cares. In a YouTube video entitled, "A New Chapter," he made to introduce JL Cares to his audience, Laurence expressed his desire to give a platform to those in his community who sincerely wish to do charitable acts toward their neighbors but lack the skills or finances to do so.
JL Cares seeks to aid those who have given their time, talent, and energy to those in their families and communities or simply those who need financial, physical, or emotional aid. Members of the communities surrounding JL Remodeling in Lynnwood, Washington, can nominate impactful persons, or those they believe to be deserving of the services offered by JL Cares, to Laurence and his team. They will then select an individual to assist. Laurence describes the next steps of the process when he says, "We will come in, interview this person, find their story, find your story, celebrate that relationship, and then we will fix their home for you."
As Laurence states, a large part of JL Cares' mission is to share the experiences of those their neighbors have nominated through his social media platforms, where the stories and projects are compiled to convey a heartwarming message of service and strength to his audience so that they can be inspired to display care toward their neighbors.
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