Ben and Cristi Dozier consider themselves lucky to get almost all of their business through word of mouth. "We don't do much marketing or advertise or anything like that," Ben said. "It's all relationships. Someone knows someone and again, it often starts with a conversation over coffee, but they all reach out to us some way, somehow through a referral, a friend, a family. We're thankful for that."
It's not only a testament to the quality of their work — after all, people don't refer friends to vendors who've disappointed them — but also a reflection of the importance of personal ties in every aspect of their projects. "Even before the TV show, we found ourselves only doing projects that have a story," Ben said. "If it was a flipped home or return on investment or if it was a quick thing, I did not do well at those. I was not interested. I lost all type of motivation and inspiration."
Cristi agrees. "We seem to get more on board with those types of projects where the families are really passionate about their home and want to make it something special for themselves," she said.
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