One reason Eloise Head wrote "Baking It Easy" is because she believes everyone should be able to enjoy baking without feeling intimidated or overwhelmed. "My book is all about making baking easy, fun, and accessible," she said. "It's mostly aimed at beginners and people [who] want to have fun in the kitchen. It's packed with recipes that use just three, four, and five ingredients, using flavors that people generally know and love."
From what she's seen so far, her formula is working. "I see a lot of people want to get involved," she said. "I think that's because it's non-intimidating, and people look at it and think, 'That looks easy. I can do that.'"
But no matter how simple her recipes are, no one would want to cook from them if they didn't look and taste delicious — and Eloise Head has very clear ideas about what makes an exceptional recipe. "I love the bake to have different layers and different textures. For example, a cheesecake with a crumbly, buttery base, and to have a cold, creamy filling, and to have something on top — like a rich chocolate ganache, or some sort of topping, whether that's whipped cream or fruit or something."
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