While Super Bowl fans who grew up in the 1980s recognized the "We are the World" theme in Dolly Parton's T-Mobile commercial immediately, those who thought it was in poor taste didn't know that T-Mobile is putting its money where its mouth is. The company is donating $250,000 to the Happy Hippie Foundation, an organization Miley Cyrus founded in 2015 that champions homeless and LGBTQ+ youth.
In a statement, Cyrus expressed her gratitude for being able to do this commercial with Parton, her godmother, and to T-Mobile for its philanthropic work helping teens in need. "When Aunt Dolly asked me to team up with her and T-Mobile, I was excited to use my voice to enhance this message," Cyrus said. "I'm also thrilled to call T-Mobile a friend and partner of The Happy Hippie Foundation, as they join our mission to fight injustice particularly facing the homeless youth here in Los Angeles, home to the Super Bowl this year" (via T-Mobile.com).
At least one fan understood what T-Mobile was doing with its two Super Bowl ads, tweeting, "And absolutely not to be missed, national treasure @DollyParton shows she knows how to have a little fun and be in on the joke in the @TMobile ad. #SuperBowl #SuperBowlAd."
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