If you're shopping in person or already have the bag in hand (and think you might need to return it), check out the serial number. It should be located on a square or rectangular leather patch on the inside of the bag near the top, according to The Chic Selection. It's never on the side of the bag. Make sure the serial number is in two stacked rows and doesn't include any letters. Also, the trademark symbol should be stamped on the tag, along with the words "made in Italy" in all lowercase letters.
Next, check out the bag's hardware. If it feels light and flimsy, it's not authentic, per Love that Bag Etc. And if your bag has a metal zipper, it should be flat and branded with the word Gucci. Another tell-tale sign of a forgery? The two legs of the U in Gucci are the same width. In an authentic bag, one side of the U is wider than the other, reports Bagaholic 101. And, of course, if the branding is off-center, or the stitching looks rough and uneven, you want to steer clear of that bag.
Now that you know the secrets of the scammers, you can feel confident if you decide to shop for a Gucci bag.
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