Mastering the trendy "I'm cold" makeup look obviously has everything to do with the blush. The trend would be nothing without that rosy complexion! However, where you apply the blush is crucial in mastering the look. Makeup artist Mei Pang told CBC that you want to be strategic about where you place the product. "For example, if you place it lower on your cheekbones, it creates a fuller, flushed look, which is synonymous with the 'I'm cold' makeup effect," she said. "If you place blush on the high points of your face, it creates a lifted appearance."
So, to pull off the look, you should place the blush where you usually would get flushed if you were out walking in a winter wonderland. A great place to start is along the apples of your cheeks and horizontally toward your nose. Don't forget to add a bit on the tip of your nose as well! TikTok creator Zoe Kenealy layers orange and pink shades in those areas, even hitting her upper lip, giving a "blushed mustache," as she calls it.
Set everything in place with setting powder, and pop on whatever "basic bi*** fall lip you want," per Kenealy. You want to keep that full-glam look to a minimum, opting for a "snow-like shimmer" on the lid if you must, per mindbodygreen. You want the flushed rosiness to have a main character moment, so keep everything else light and simple.
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