The first step is choosing your eyeshadow. Most of us are not color theorists with an innate understanding of the science behind our beauty looks. Still, there are times when this can really help improve our skills, and this is one of them. All you need to keep in mind here is that dark colors make things look like they're in shadow, and highlights bring them forward, per City Beauty. This is why we contour places that we want to be in the background and apply highlighter to spots that we want the light to hit.
We can apply this idea to make our eyes look bigger too, by using a lighter shade of eyeshadow on our lids (via Stylecraze). This will make both eyelids and eyes look bigger. In general, lighter, shimmery shades are ideal for your lids. As makeup artist Lennie Billy explained to Ipsy: "When it comes to eyeshadow colors, using light to medium tone shadows will help your eyes look more open." There is also a place to put your favorite darker shadows, however.
Blending a darker eyeshadow into your crease will create a contoured look and make your eyes look like they're set back further. Like highlighting and contouring on the rest of your face, this will work especially well when paired with a light eyeshadow on the lid. As always, though, be thorough about blending.
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