One of the most famous scenes in the movie "The Seven Year Itch" (as seen on TCM), is when Marilyn Monroe's character pauses outside a movie theater on a New York sidewalk. Standing just over a subway grate, she exclaims, "Oh, do you feel the breeze from the subway? Isn't it delicious?" When the subway passes underground (twice!), the skirt of Monroe's billowy white dress floats up, exposing her legs from ankle to thigh.
Photographer Sam Shaw, a friend of Monroe, was the still photographer on the film "The Seven Year Itch." On Biography, Shaw's granddaughter, Melissa Stevens, shared, "It was his idea to use a picture from the movie theater scene as the logo to promote the film."
Both the movie and photographs led to just about everyone becoming familiar with the white dress, and its popularity continued well beyond the film's era. Sculptor Seward Johnson created a travelling 26-foot statue titled "Forever Marilyn," with the star wearing the white dress; it was displayed in an outdoor plaza in Chicago in 2012, as reported by NBC 5 Chicago. And, according to The Hollywood Reporter, in 2011, the actual dress worn by Monroe in the movie sold at auction for $4.6 million dollars — plus an additional $1 million commission fee.
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