The government has in the past accused Mike Lindell of using dreams instead of facts to peddle his pillows, which he claims can go through the laundry and still maintain their shape. In 2016, a nightmare came in the form of 10 California district attorneys, who sued his company for using fake and misleading ads by implying that his pillows could head off sleep loss caused by insomnia, restless leg syndrome, neck pain, fibromyalgia, sleep apnea and migraines (via The Washington Post). CNBC says that lawsuit, which saw him paying $1 million in fines, forced him to redo advertising and triggered layoffs.
Lindell's also lost sleep over the Better Business Bureau (BBB), which rescinded MyPillows A+ rating, and gave it an F, because the company offers a perpetual 2-for-1 price deal; the "bargain" goes against the BBB's standards because Lindell is selling products he makes himself, making him his own wholesaler.
Mike Lindell now appears to be committed to helping other people follow their dreams. He's opened an e-commerce platform called My Store which sits within his MyPillow site. He has also invested in one of them, Phoenix Biotechnology, which produces oleandrin, the controversial, unproven treatment for COVID-19 that he wants the government to approve. For our sakes, we hope that latter dream doesn't turn into a collective nightmare for those of us desperate to seek help for a potentially deadly disease.
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