If you're concerned about looking heavily tattooed, then an inner lip tattoo might suit perfectly. A blog post from Custom Tattoo Design posits the idea that, if you wish to keep your ink hidden (for work or any other purposes), then an inner lip tattoo is your best bet as you quite literally have to fold down your lip for anybody to see it.
Similarly, if you're unsure about the permanence of being inked for life — and remember, there are plenty of reasons you should never get a tattoo, after all — this particular spot could suit, too, as the placement means the tattoo won't last anywhere nearly as long. The saliva and friction in our mouths makes the ink fade quicker than basically anywhere else on the body (this is also, technically, a con — see below).
Finally, if you're looking to get something a bit cheekier, your inner lip is the ideal spot because it's hidden so you won't be running the risk of offending little old ladies on public transport.
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