One crucial tip to prevent caking, pilling, and breaking makeup is to apply cream and liquid products before powder. Makeup artist for Bobbi Brown Cosmetics, Sabena Collier, called this the golden rule of makeup. "Always apply your powder last and focus on the T-zone to avoid looking dry and flat," she told Byrdie.
With that being said, there is a TikTok trend rebelling against the "golden rule" suggesting that you apply powder before liquid. This method, they say, is particularly good for those with oily skin. It's supposed to give the skin a matte finish and last longer than when you apply liquid before powder makeup. The thought behind applying in this order states that the powder will fill pores, giving your skin a smoother look. "This is something that I do frequently because I have oily combination skin. This is also a great oil-controlling technique," makeup artist and YouTuber Jackie Aina said on her channel.
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