If you have fair or lighter skin tones, there are a number of blonde shades that will work for you. The rule of thumb, though, according to hairstylist George Papanikolas, is to go for cooler shades if you have warmer undertones, and vice versa (per Byrdie). This rule doesn't necessarily have to be followed, but works great if you want your hair color to really "pop" against your complexion.
On that note, strawberry blonde is an all-around good option for someone with fair skin, as it can help those with cooler tones achieve a high-impact look, or complement complexions with warmer undertones (via Byrdie and Ultimate Looks). Next up is platinum blonde. Not too many people can rock this look, but those with lighter skin tones (and cool undertones) have the best chance as it looks the most natural on them (via Byrdie). As Allure notes, don't fret if you have warm undertones and really want to get the platinum look, though, it's still doable and can look great (think: Lady Gaga). Lastly, a nice pearl blonde (which comprises subtle pale pinks and blues over an alabaster base) will not only highlight a fair complexion, but will also add a beautiful iridescent touch to the look (via Matrix).
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