Madeline's style is more prim and proper than the other ladies, emphasizing how she's always in control of everything and everyone around her. The show's makeup artist Molly Stern advised Women's Wear Daily that Madeline's makeup is "part of her armor" and rarely changes day to day. Her lipstick and hair are always perfect, even if she's not wearing much else on her face.
As Stern explained, "We kept it fresh and clean, but one of the aspects we were consistent about was that she has a red lip on. It can be a little bit high-maintenance, but she does it with ease." The beauty team had a wide variety of different shades to choose from, so they could reach for anything from "true red" to "fuchsia red" depending on which mood struck them.
The chosen color "was usually pretty opaque," and "complemented" actress Reese Witherspoon's complexion as well as Madeline's various chic outfits. Although Tom Ford and Revlon products were frequently used, for Madeline's most "powerful" color, Stern opted for YSL's Rouge Pur Couture in 57 ($38 from Sephora). As the makeup artist explained, the bright red was chosen because "it was important for the character Madeline to feel powerful, but it also wasn't a true red." She explained, "It had a little bit more pink to it, so maybe it also showed a little bit of her underlying vulnerability. It isn't as bold as it could be even though it is super bold."
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