In an interview with Business of Fashion, sports star Naomi Osaka clarified that her skincare line, KINLÒ, isn't just another celebrity endorsement deal. Rather, it's a cause that's incredibly meaningful to her.
"For me, this project is something that requires more than just being a spokesperson. This is a public health need," the tennis superstar explained. "I used to tell people that I didn't need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that." Osaka elaborated during a chat with Byrdie, advising she originally brainstormed the idea for KINLÒ based on her own experience, and ignorance of her skin's needs.
"Even if you are a person of color or have skin that is more melanated, it doesn't mean you cannot experience skin damage or get skin cancer," she noted. "It's actually quite the opposite." She wishes people understood the risks a bit better, and hopes that her products will help educate further. Regardless of skin type, sun protection is an absolute must.
As the celebrated athlete explained, "Even if you have skin that is darker or doesn't burn, you always need to protect your skin from harmful rays and all types of light. You need to wear sunscreen daily when you are outside and inside as well."
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