An employee at Old Navy revealed why the clothing might be so cheap, writing on Quora, "Old Navy uses lots of manufacturers so their quality and even sizing vary considerably. It's definitely a great place for what I consider disposable clothing. Meaning even if you're on a budget, you can live the seasonal high life with a revolving wardrobe."
That said, the reason Old Navy clothes are cheap may have to do with where they are produced. According to Stylewise, the garments are sourced from countries like Sri Lanka and Cambodia, where labor is very inexpensive. Meanwhile, it's worth noting that according to CNN, the company made $8 billion in profits in the 2019 fiscal year.
CNN also reports that Old Navy, a chain committed to offering its customers cheap clothing, picks locations that work for their bottom line, and these are mostly strip malls.
Ultimately, Old Navy seems to know its customer, and as Fast Company sees it, was a "bright spot" as compared to the stores under the Gap Inc. umbrella — Gap and Banana Republic — for many years.
But the outlet also notes that "cheap, disposable" garments like those sold at Old Navy aren't sitting well with some eco-conscious consumers. So, it seems the future is unknown for the brand, other than a certainty you can always find clothes for less than $50.
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