Former LuLaRoe retailer Roberta Blevins shared on TikTok that, although the clothes showing up in T.J. Maxx stores have left many shoppers scratching their heads, it's not actually that strange. For several years, as Blevins tells it, shoppers have been finding LuLaRoe in various discount stores. It wasn't just a couple of items here and there, either; rather, LuLaRoe clothing was reportedly taking up "entire racks" in these stores. Some of the most highly sought-after prints were included, too, and in a variety of sizes no less.
The former LuLaRoe employees' Facebook support group, which is thousands of members strong, used its considerable resources to figure out how this could possibly be happening since LuLaRoe, by its very nature, is supposed to only be available to buy directly through retailers (there isn't even an online component). After digging around, the best they could come up with was that a massive shipping container of LuLaRoe stock "had been auctioned off to these stores" at some point. Typically, that's how discount stores source their inventory.
The group spoke to experts working in the business, who suggested the LuLaRoe container had been liquidated. Given the lawsuits against the company, it's reasonable to assume that this happened because manufacturers weren't paid down the line and decided to auction off the stuff rather than leaving it to rot.
LuLaRoe officials, naturally, denied any wrongdoing, claiming they had no idea how the items landed in T.J. Maxx.
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