One of the biggest distrust consumers have with Urban Outfitters is the lack of sustainability by the company. While there's plenty of work to be done with fast fashion, in general, many stores have taken steps to be transparent with its sustainability. Urban Outfitters has decided not to take this step but has become silent about how it plans to become more environmentally friendly. According to Good On You, Urban Outfitters has not made the necessary steps to become environmentally friendly. The lack of action from the company has landed it on the "Not Good Enough" list for Good On You. This label is given to stores that have taken little to no steps to improve their impact on the environment.
Eco-Stylist explains that Urban Outfitters' biggest sustainability problems stem from the fact that it doesn't disclose the production location of its products. With zero knowledge of what factories are making their products, it's impossible to know if they're made with eco-friendly materials or in fair labor conditions. Urban Outfitters does not track essential factors such as carbon emissions, water waste, air pollution, CO2, or hazardous chemicals.
With no recycling program for its materials, it seems like Urban Outfitters is not interested in making any changes to improve its carbon footprint.
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