The making of a forever rose isn't as straightforward as it might look, but then again if a company can keep roses looking good for 365 days, it really shouldn't be. One company, Venus ET Fleur, says its flowers are grown in Ecuador, and when they reach full bloom, they are shipped to the company in New York. The flowers, which begin their cycle as red roses, are then bleached and treated with a non-toxic process which involves a silica-like chemical and which also dehydrates the flowers. The roses are then resoaked in dye to give them a pop of color before they are arranged and sold.
Forever roses like Venus ET Fleur's keep for a year, and the company says it is best if they are not watered and kept in the box that they arrived in. The roses should also be displayed in a room-temperature environment. If you find the roses attracting dust bunnies, the company says swishing them lightly with a duster should keep them looking spiffy.
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