As Durham explained to Richmond Magazine, he used to work at trunk shows, representing wedding dresses, and Allen was his top client, which is where their friendship first began. Later, when he went to work at Allen's store, Durham said Bridals by Lori became the ideal spot for him to work his magic, per Good Housekeeping. "The beautiful thing about shopping at [Bridals by Lori] is one phone call will take care of everything if you buy your gown, accessories, and veil there," Durham gushed.
The awe-inspiring store spans three floors and more than 25,000 square feet with tuxedos on the first floor, bridesmaids' dresses on the second, and bridal gowns on the third. "It's just easy shopping," Durham explained. He also assured fans of Say Yes to the Dress that, regardless of whether they're looking to appear on the show or how much they want to spend, they'll get treated like queens while they're shopping.
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