In an effort to gather the ultimate coastal grandmother goodies, we called in some fashion industry experts. We combined their guidance on the best coastal grandmother fabrics, styles, and must-haves with social media trends and customer reviews. Additionally, we researched industry data, which suggests that investing in a few CG wardrobe pieces is money well spent because the trend is still gaining momentum (via Sourcing Journal). The result is a curated list that even the CG-famed filmmaker Nancy Meyer would use as mood board inspiration.
"This isn't a pompous trend," says New York City stylist Liv Schreiber, but there's a natural captivation with this style "that has long existed before the time of TikTok." Schreiber has worked with Teen Vogue and celebrities like NBA's Atlanta Hawks owner Jesse Itzler and has collaborated on handbags with Free People. Channeling that expertise into coastal grandma, she said the main goal is to mirror the ocean's mood, saying, "You want to look calm."
MaryKathryn Arthur is a Lead Stylist at Short Story, where she creates customized style boxes for petite women. Arthur has twelve years of fashion and styling experience, and she mentioned that the first step is to raid your mother and grandmother's closets. And as you look to add to the collection, remember, "Comfort is key as a coastal grandmother, but that doesn't mean you can't be stylish!" Along those lines, the Founder and Creative Director at Mill and Moss, Alex Feldstein, suggests that timeless layers are a near-constant, which makes sense since the aesthetic is associated with life's breezy beaches, which "require you to be sensible while maintaining a chicness."
Calm and chic? Okay, let's do this!
ncG1vNJzZmivp6x7tbTEpaCsrF6YvK57mGltb2tnZLCwrdKtmKVll6eur7DMqKuhnaJiwLXFy55m