A quick search of the #softlife hashtag on TikTok yields countless videos totaling more than 670 million views. But before the trend went viral on the social media platform, it was a concept bouncing around the Nigerian community to describe an easygoing, comfortable lifestyle (per Andscape). It's the antithesis of hustle and grind, instead promoting self-care, indulgence, and relaxation.
The soft life message is one that especially speaks to many Black women who have dealt with pressure to embody a strong, superhero-like persona in the face of racism and marginalization. One 2010 study published in Qualitative Health Research found that this "Superwoman role" is associated with higher levels of stress, poor sleep, unhealthy eating patterns, and lack of self-care.
The soft life is a pushback against these stereotypes and expectations. TikToker @look_its_britt says it best in her viral video on the topic: "I don't know who needs to hear this but that whole strong Black woman narrative, it doesn't apply to me. I live a soft life. I am a dainty princess. I will fall out at the drop of a minor inconvenience." Other soft life clips focus on stepping into feminine energy, treating yourself to lavish vacations, and living a quiet life.
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