More recently, Danielle Evans started a business. She is the founder of and designer for Monrowe, a New York City-based millinery inspired by Evans' grandfather, a "free-spirited jazz musician from the American south" who "played sax in speakeasies with no formal training, improvised his own unique style and unapologetically weaved a creative life centered on freedom and self-expression."
The hats are inspired by his sense of style: "These are the hats he would have worn. This is his aesthetic, channeled into crowns for the modern (wo)man ... A fresh interpretation of a vibe from a bygone era."
Still, Danielle Evans considers herself a model first and foremost, at least for now.
"I still model full-time—that's my bread and butter until things shift with Monrowe," she explained to Veronica Beard. "But even before I launched the company, I knew I was going to build something of my own ... At the time, it could have been anything — something in fashion or home decor. One friend even suggested golf clothes because I think they're hideous. Then another friend, visiting from L.A., pointed out I was always in a hat ... That's when everything inside me exploded. That was it! I knew I was doing hats."
The best part of owning a business for Evans? "No one can ever take away the pride of knowing you built this."
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