On "Shark Tank," Olivia Bowser asked for $200,000 for 10% of Liberate, noting that the money would be used to hire a sales manager. Bowser explained that Liberate was a subscription service and charged users $19 to $49 a month for access to videos and other tools. In addition, Bowser told the sharks that 65% of Liberate's revenue came from corporate clients. However, Bowser left the sharks disappointed when she said she had only made $50,000 in total sales.
Although she quipped that Liberate was still growing, Robert Herjavec told Bowser (via YouTube), "I love everything about what you're doing, but there are big companies doing similar stuff, and they're charging us $50 [to] $150,000." Herjavec also questioned why Liberate wasn't making more money. Meanwhile, Mark Cuban said, "You're on trend, you're on need, you're on value, sell at a premium, don't sell out of desperation." Daymond John and Lori Greiner praised Liberate but felt that the company was too young.
Despite Bowser's plea for the sharks to give her a chance, Liberate's low sales were a deal breaker for the sharks, and they walked away. Bowser left "Shark Tank" teary-eyed but said that she had no regrets and that "Liberate" would be a success. Bowser ended up being right.
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