Known all over the world, Depop has become a haven for Gen Z fashion lovers who want to find and wear the next big thing. It was bought in 2021 by Etsy for a huge $1.6 billion dollars (via Vox), making it even more of a hot commodity app despite some regular thrifters despising it. So, what are its main benefits? As mentioned above, Depop is extremely popular amongst younger audiences, especially those 26 and under. Its interface looks like a social media platform, with curated laid-out photos in squares much like Instagram. The better your photos are, the more likely they are to be picked up by the algorithm and showcased on the homepage. However, as with all social media, the algorithm is fickle (via The Verge).
As for selling, Depop takes 10% of each sale no matter the cost of the item you have sold. It also has an agreement with PayPal that will protect you and your money if anything goes wrong with the sale, though this deal will take more money from you too. The amount depends on the price of the item. As for usability, Depop utilizes your data to curate suitable items for your homepage (via Nylon). You can pick specific styles, too, like vintage or Y2K clothing. Finally, on Depop you can privately DM somebody to ask for information on an item or to barter your price (which is encouraged).
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