All it takes is a passing glance at the collection's aesthetic to get the references to Y2K stylings. The eyeshadow palettes are encased in plastic packaging, and the lip glosses come complete with a puffy fur-ball like one you'd see hanging from a pair of low-slung jeans in the early '00s. Iggy Azalea opened up about her appreciation for the era in a chat with New Beauty. "I've never been able to let the nostalgia of the 2000s go," she gushed. "So I'm glad that everyone is on-board with this now because it's my time to shine!"
She listed frosted, iridescent shimmers as a favorite from the era and commended how the trend has evolved in recent years. The Aussie hitmaker also opened up about her love for the aughts and listed the likes of Pink, Destiny's Child, Christina Aguilera, Britney Spears, and other celebs as style icons in an interview with People. Azalea also talked about her creative goals with the project. Chiefly, that was to make "the cool girl stuff that I would've wanted when I was that age and that, quite frankly, I still want now at 31." With its accessible price point and on-trend aesthetic, it's safe to say her first collab will b a surefire success.
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