First off, the dance videos on TikTok are trendy and current with the present times. Because of this, users who are watching or recreating the dance immediately feel a sense of social involvement. In addition, the platform's short video reels are able to hold the users short attention span. And oftentimes, users feel an "internal reward" after watching a quick and gratifying dancing video. This "internal reward" is caused by a spike of the feel good hormone, dopamine, giving the viewer an instant dash of pleasure (via The Bridge Chronicle).
Who knew a quick dance reel on a screen could make such a major impact on moods and minds. Well, obviously the people behind TikTok know. On average, users spend approximately 52 minutes a day in the world of TikTok, and the active number of users is more than Twitter, Reddit, Snapchat, and Pinterest. That's not bad for a nearly addictive platform that first launched a mere six years ago in 2016 (via Medium).
ncG1vNJzZmivp6x7tbTEpaCsrF6YvK57lm5vcGpgZMSpxYytoKSsn6B6pa3NnJxmrKKau6W%2FjJqpnmWjpHqisMOimq2hppp8