As the name suggests, high lift hair coloring "lifts" or removes your hair color, effectively lightening it. Although most hair dyes and bleaches contain a small amount of ammonia, high lift hair colors have a larger amount, allowing it to lift the melanin found in your strands. Lightening or dying your hair will always come with some damage. However, the detrimental effects from high color hair lifting compared to bleaching is smaller.
This isn't particularly because it's a "safer" option. While bleaching can lighten your hair by up to eight levels, high color hair lifting only goes up to four. For people with black or dark brown hair that want to go for a light blonde look, that can't be achieved with high color hair lifting alone. Platinum blonde can only be achieved for people with naturally dark blonde hair. Additionally, the process only works on hair that hasn't been dyed, so you can't switch between colors using this method.
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